Sirisha Muppidi is a skilled product | UI UX designer with over a decade of experience in CPG marketing and product development. Her expertise lies in leading cross-functional teams to deliver successful products and solutions that enhance people's lives and improve businesses. She firmly believes in building empathy by directly observing user insights and using human-centered design to drive innovation through prototyping, experimentation, iterative design, and testing with users.
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Sirisha's approach to product development revolves around deeply understanding the end-user and leveraging insights to create thoughtful design solutions that solve problems. Her most notable accomplishment was leading the complete rebrand and redesign of the Professional Products Division at Ghirardelli, streamlining and elevating the entire product range through product design, photography, marketing materials, and managing the rollout. In addition to her professional experience, She is a formally trained French Pastry Chef and a mother of two.

This diverse background gives her a unique perspective and allows her to bring a fresh approach to her work.